Featuring a selection of IAP covers on your library’s website and a carousel in your catalog is an easy way to increase the collection’s visibility. You can highlight the entire collection and emphasize that these titles are always available, or showcase specific genres, authors, or audiences. Mix it up. Keep it fresh. There’s no wrong way to promote!
- Always Available
No one likes holds or waitlists. Remind your patrons that there is this entire selection of curated titles that is always instantly available.
- Discover Your Next Favorite Author
This could also be framed as “For Fans of [mainstream author name]” to encourage avid readers to branch out, while still enjoying their preferred genre or subject matter.
Celebrate IAP Select titles by local authors from your state or province.
- Thematic or seasonal topics
Tie into existing library programming surrounding holidays or events with a related carousel of titles like romance selections for Valentine’s Day or horror picks for Halloween.
With its SIM-use model, the more usage your IAP Select collection gets, the lower your cost-per-circ is. Introducing IAP Select titles across different platforms and integrating them into established library programs or initiatives is an effective way to connect your patrons with these great indie reads.
- Include IAP Select titles in the “Staff Picks” section of your library newsletter, website, or blog posts.
- Choose an IAP Select title for a library book club or one book community read.
- Promote the collection on your library’s social media channels.
- Use blog posts to showcase IAP authors and link to their books in your collection.
“I had over 3,000 circulations on this collection in the first month, and I am blown away by how it has resonated with my community. Every time someone reads a book in IAP Select, my cost per circulation goes down. Simultaneous Use eBooks from great indie authors are the great equalizer in Fairfax County.”
With no lending restrictions or limitations to access, the SIM-use IAP Select collection is ready to be enjoyed by your patrons anytime, anywhere. There are a multitude of ways to promote these indie titles to your community and our team is here to help every step of the way. Whether it is through premade marketing assets or author introductions, don’t hesitate to let us know if there’s anything we can do to help make your IAP Select collection a success.