Featuring a selection of IAP covers on your library’s website and a carousel in your catalog is an easy way to increase the collection’s visibility. You can highlight the entire collection and emphasize that these titles are always available, or showcase specific genres, authors, or audiences. Mix it up. Keep it fresh. There’s no wrong way to promote!
- Always Available
No one likes holds or waitlists. Remind your patrons that there is this entire selection of curated titles that is always instantly available.
- Discover Your Next Favorite Author
This could also be framed as “For Fans of [mainstream author name]” to encourage avid readers to branch out, while still enjoying their preferred genre or subject matter.
Celebrate IAP Select titles by local authors from your state or province.
- Thematic or seasonal topics
Tie into existing library programming surrounding holidays or events with a related carousel of titles like romance selections for Valentine’s Day or horror picks for Halloween.