Virtual events are now a mainstay of the literary landscape. Even amid economic turmoil, a pandemic, and intense social conflict, authors are finding ways to connect with their readers online and win lifelong fans. Some of the strategies for organizing successful in-person events still apply, while others need rethinking when screens separate us. Author and entrepreneur Cody Sisco’s presentation will draw from his experiences organizing online literary readings, discussions, and fundraisers via BookSwell, his literary events, and media production company. Authors will learn how to plan an online event, including step-by-step considerations for reaching target audiences, tips for hosting a successful event, and how to magnify the event’s impact via social media.