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SUMMARY:Where to Prioritize Your Online Marketing Budget
DESCRIPTION:Facebook\, Amazon\, or BookBub: Where to prioritize your online marketing budget. In this session\, Books Forward publicist and digital strategist Jenn Vance will guide writers on how to navigate some of the biggest online advertising platforms available for authors: Facebook\, Amazon\, and BookBub. We’ll discuss the audiences on each platform\, the advertising options available\, and provide recommendations for ad campaigns tailored to your book’s publication format. By the end of the session\, authors will understand the basics of how to begin campaigns on each of the various platforms and will be able to use their personal and professional goals to determine where to best focus their online advertising budget. \nUnable to join live? No worries! Register anyway\, and you will receive a link to the on-demand recording of the session.
URL:https://indieauthorproject.com/expert-session/where-to-prioritize-your-online-marketing-budget/
LOCATION:Virtual Event
CATEGORIES:Expert Sessions
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