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UID:6361-1627570800-1627574400@indieauthorproject.com
SUMMARY:Getting Book Reviews
DESCRIPTION:What’s the one thing you can do each and every day to grow your book sales?Ask for a review.\nIn this session\, Brian Schwartz will share his tips on how to create the essential foundation behind any successful book: a strategy to continually ask for reviews (and follow-up). Putting marketing dollars behind a book without reviews is the fastest way to blow through your budget. While Amazon reviews get all the attention\, there are many other ways you can gather & leverage reviews elsewhere.\n10 takeaways you can expect from attending this webinar:\n– How to ask for a review to increase the odds of getting a good one.\n– Indicators Amazon uses to remove reviews (and the importance of using a “barebone” url when pointing to your book).\n– How to get more mileage from each review.\n– Using reviews in your marketing materials and front matter.\n– How many reviews you need.\n– When a bad review can be good.\n– How to avoid getting banned by Goodreads.\n– What a successful reviewer outreach\, tracking & follow-up system looks like.\n– How to uncover 100+ reviewers in your own network.\n– Using advance reviews in your launch.\nBonus: How reviews help you increase your profit margin.\nAfter helping hundreds of authors since 2009\, Brian has seen firsthand what works and what doesn’t. How do you get a good review for your book? You put your book in the hands of the right reader. How do you get a bad review? You put your book in the hands of the wrong reader! Amazon.com began with a single line of code. Similarly\, the success of any bestseller began with a single review. Brian and his team in the trenches have personally gathered hundreds of reviews for his clients.
URL:https://indieauthorproject.com/expert-session/getting-book-reviews/
LOCATION:Virtual Event
CATEGORIES:Expert Sessions
ATTACH;FMTTYPE=image/jpeg:https://indieauthorproject.com/wp-content/uploads/2021/07/bg-IAP-ExpertSession-BrianSchwartz.jpg
ORGANIZER;CN="Indie Author Project":MAILTO:info@indieauthorproject.com
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